“Jimin’s impact is always immediate and immense. As soon as the BTS vocalist was announced as Global ambasador for ‘Dior’ he took over twitter as fans congratuilated and celebrated the ab=nnouncement. The tweet that announced Jimin’s ambasadorship on the brand’s page is now the most liked tweet on ‘Dior”s profile. “JIMIN JIMIN” is now still trending several hours after the announcemnet and “DIOR GLOBAL AMBASSADOR JIMIN” trended at #1 Worldwide after Dior announcing Park Jimin to be their new global ambassador.

As a new global ambassador for Dior, @BTS_BigHit group member JIMIN kicks off this partnership by embodying the newest creations by Kim Jones. Wearing a sportswear inspired look from the #DiorSummer23 collection, the performer channels Monsieur Dior's passion for the outdoors. pic.twitter.com/t3PRuekW6u

— Dior (@Dior) January 16, 2023