“BTS’ Jimin is officially the ambassador for DIOR! Jimin is a style icon, everything he wears becomes a trend and immediately sells out! His achievements are far and wide. Dior only had 17 global ambassadors in their 76 yr history and Jimin joins as the 18th and the FIRST ASIAN and the 4th male overall. Jimin received a plaque of recognition from the Cultural Conservation Society in 2019 for his work in promoting the dance outside of Korea by performing the traditional Korean fan dance known as buchaechum at the 2018 Melon Music Awards. It is no surprise that the announcement of him being the ambassador of Dior was received with so much excitement. The French brand made the announcement on its Twitter page and wrote,
“The House is thrilled to unveil our new global ambassador, JIMIN from @BTS_BigHit! Pictured here in a colorful look from #DiorSummer23, the singer is now lending his image to creations from Artistic Director of Dior men’s collections, Kim Jones.” Dior
Jimin is the only idol to have topped the overall rating for three years in a row. He became the first idol to spend 34 straight months at the top of the brand reputation ranking for individual boy group idols in October 2021
Many K-pop idols look up to Jimin as an inspiration or role model, and many of them try to imitate his dancing, demeanor, and stage appearance. Because of this, news and entertainment media have given him the nicknames “Idol of Idols,” “Idol’s Bible,” and “Rookies’ Bible.” Arthur of Kingdom, Bic of MCND, Kim Si-hun of BDC, Woochul of Newkidd, Hyunjin of Stray Kids, Wooyoung of Ateez, Lim Se-jun of Victon, Huening Kai and Beomgyu of Tomorrow X Together, Ni-ki and Jay of Enhypen, are some of the idols who look up to Jimin and have named him as their inspiration.
The band (BTS) and the French luxury brand have been partners since 2019, when Kim Jones, head of menswear at Dior, created stage clothes for their “Love Yourself: Speak Yourself” world tour.
Dior is controlled and chaired by French businessman Bernard Arnault, who also heads LVMH, the world’s largest luxury group. Dior itself holds 42.36% shares and 59.01% of voting rights within LVMH. The company was founded in 1946 by French fashion designer Christian Dior, who was originally from Normandy. This brand sells only shoes and clothing that can only be bought in Dior stores. Haute couture is under the Christian Dior Couture division. Pietro Beccari has been the CEO of Christian Dior Couture since 2018.
Despite the fact that it has been around for a while, Dior has developed excellent relationships with Hollywood celebrities and social media influencers, working closely with these people to reach additional audiences and re-establish its identity as a new, modern brand. As a result, the brand may now appeal to a larger demographic and project a more populist image.
The company has collaborated with and dressed millennial-friendly style icons including Jennifer Lawrence and Lupita Nyong’o. Dior has successfully used social media into their marketing communication strategy, sharing photographs and videos from campaigns on both the official Dior profile and the social media sites of the brand’s celebrity ambassadors.
Other celebrities that have been/are ambassadors include. Milla Jovovich, Charlize Theron, Sharon Stone, Monica Bellucci, Jude Law, Natalie Portman, Mélanie Laurent, Mila Kunis, Jennifer Lawrence, Robert Pattinson, Rihanna, Johnny Depp, among others. The company operates a total of 210 locations as of September 2010. Asia: 109, Africa: 1 (Casablanca, Morocco), Caribbean: 1 (San Juan, Puerto Rico), Europe: 45, Central America (Panama): 1, Middle East: 8, North America (Canada, Mexico, and the United States): 48, Oceania: 6 and South America (Brazil, Argentina): 4
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