“Disney announced its collaboration with BTS which now makes it the 5th top brand globally to collaborate with the South Korean band. BTS world domination is no longer just a saying but a statement that is being proven time and again. Every brand knows that the right collaboration with the right people grows and makes the brand dominate the world’s markets. Influential brands for sure do not need any more exposure but need to remain relevant, in trend, and current, that is why a giant brand like Coca-Cola is always advertising new products or services. Consumers sometimes need to be reminded that the brand is still here, still thriving and moving forward.
BTS is the biggest band in the world right now and no one needs any introduction on how they own the term “MIDAS TOUCH” Anything and I mean anything, from detergents to clothes, to products, to music, anything any of the members touches, they will become sold out and create a beehive frenzy of more demand for whatever it is Jin, SUGA, RM, j-hope, V, Jimin or Jung Kook has come into contact with.
According to Forbes, these are the 10 biggest brands in the world (Apple, Google, Microsoft, Amazon, Facebook, Coca-Cola, Disney, Samsung, Louis Vuitton, and McDonald’s). BTS has partnered with five of them; Coca-Cola, Samsung, Louis Vuitton, McDonald’s, and now Disney!!
1. Disney
The Walt Disney Company APAC (Asia Pacific region) announced on the 12th their collaboration with HYBE to showcase the creative excellence of the Korean music and entertainment industry. Through this deal, the five projects produced by HYBE, including two shows starring BTS, will be unveiled on the Disney streaming service.
Disney+ will be showcasing BTS’ “Permission To Dance on Stage, LA” concert and a documentary series “BTS MONUMENTS: BEYOND THE STAR.” and also “In The SOOP: Friendcation” which features BTS’ V and his Wooga Squad
2. Samsung
BTS was announced as Brand Ambassadors for Samsung back in 2020, and has since appeared in many commercials and photos advertising Samsung. On February 20, 2020, Samsung Electronics Corporation announced a partnership with BTS for marketing of their new smartphones. In 2020, they even released the BTS Edition of the Samsung Galaxy S20+ and Galaxy Buds+. SUGA even produced a remix of the iconic “Over the Horizon.” Ringtone for Samsung Galaxy smartphones.
On February 9, 2022, Samsung held their Galaxy Unpacked 2022 Event virtually via their official YouTube channel. At this year’s event, the tech company unveiled their next generation of Galaxy devices to include smartphones and tabs. The company also released the same day their ‘Galaxy x BTS: Galaxy for the Planet’ video where BTS shared with fans a powerful message about protecting our planet.
3. MacDonald’s
This was the biggest brand deal that MacDonald made in 2021 when they teamed up with global sensations BTS to create “The BTS Meal”. The campaign was an instant hit as fans all over the world where the meal was available shared their excitement at getting their hands on the limited package.
The meal consisted of a medium Coca-Cola, medium fries, and McNuggets with Sweet Chili and Cajun dipping sauces with some locations getting the purple packaging. There were reports of many locations spotting long lines as fans waited to get their hands on the BTS Meal.
Fans even had creative ways of preserving the BTS meal package
4. Louis Vuitton
In 2021, BTS were officially announced as the new House Ambassadors of the global brand luxury brand Louis Vuitton! In terms of projects with the brand, they walked the runway for the Men’s Fall-Winter 2021 collection designed by the late Artistic Director Virgil Abloh. To celebrate the brand’s 200th birthday, BTS participated in a huge project in which artists designed trunks.
5. Coca-Cola
BTS first appeared in Coca-Cola’s ads in 2018 when the company made BTS models for its Russia FIFA World Cup 2018 campaign. Coca-Cola stated that “BTS’s powerful energy on stage & passion of music are matched with passion of World Cup and joy of Coke”.
The maknae line, Jin, Jimin, V and Jung Kook’s vocals were in a Coca-Cola ad campaign where they covered xAmbasadors’ “Jungle” for the theme “Feel The Rhythm” campaign. The members have even appeared on soda cans and bottles.
Fans celebrated the announcement
Swahili Bangtan 